NSP offers an extensive product lineup for surfing and SUP.

APM Marketing distributes NSP products

Surfboards and SUPs round out the product lineup

APM Marketing GmbH, based in Wolfratshausen near Munich, is known for distributing Starboard and Severne products. Through Starboard, APM also serves the high-end SUP market. With the U.S. brand NSP, APM is diversifying and expanding its product range to include SUPs and surfboards in the mid-price segment.

Now, one might think that the SUP segment is now dominated by discount providers. Florian Brunner, Managing Director of APM Marketing GmbH, takes a more nuanced view.

“The segment that has experienced the greatest decline is the low-cost segment. This is also evident from the fact that discounters and low-cost providers are pulling back. Price levels have shifted further downward. This means the low-cost segment has become even cheaper—that is, 199 euros and below. And as a result, the mid-price segment has also slipped downward. And specifically in the mid-price segment up to around 500 euros, you can see that the market is growing because many of the so-called premium brands have now entered that space as well. There are growth opportunities here. We in the premium segment have observed that market consolidation has been taking place here since last year, which is due to the fact that dedicated recreational athletes continue to practice SUP.

We definitely get feedback at events from customers who previously bought an inexpensive board that’s now falling apart, and they say, “I want to keep doing the sport.” They may skip the mid-price range with the mindset that if they’re sticking with it, they want the best now, so they essentially end up with brands like Starboard. Those for whom the price difference is too great go to the mid-price segment.”

NSP is distributed by APM in Germany, Austria, Switzerland, and the Netherlands.

Links:
www.apm-marketing.de
www.nspsurfboards.com